Project
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Electis, branding
- Problem
- Electis needed to look as trustworthy as an encryption company while staying friendly and close to people.
- Solution
- A brand identity built on trust and transparency: a logo of four radio buttons with one selected, a blue palette and a friendly sans serif.
- My role
- Brand designer.
- Skills
- Methodology
- Brand personality and key words first, then logo, color and typography, and finally their applications on the website and the product.
The brand identity for Electis, an electronic voting platform that doesn’t just focus on elections: it gives groups of people trustable and protected data of their opinion.
- Scope
- Logo · Color · Typography · Brand applications
- Tools
- Figma · Illustrator
Brand personality
Corporate and trustable
A personality organizations can rely on.
A solutions provider
Not only elections: any decision a group needs to make.
Verifiable transparency
Above all, anyone can check the result.
Key words
- Security
- Transparency
- Trust
- Opinion
- Technology
- Democracy
WorkBranding
01
The logo
A minimal logo whose symbol is built from four circles: four radio buttons, one of them selected. It stands for a decision made, the digital version of a check mark. The lowercase wordmark keeps it accessible, modern and digital.
02
Color palette
Blue is associated with trust and reliability, and green symbolizes transparency. The dark blue gives the brand its corporate image; the brighter accents add the friendly touch.
03
Typography
Schibsted Grotesk: a minimal sans serif with a geometric foundation, friendly and legible at every size.
Font: Schibsted Grotesk
Solution de vote en ligne vérifiée
RegularMediumBold
Typeface hierarchy
Le vote électronique, simplifié.
Votre élection, étape par étape
Un accompagnement du début à la fin
On combine une technologie de pointe avec un vrai accompagnement : vous gardez le contrôle, on s’occupe de la complexité.
SCRUTIN OUVERT · 12 JOURS RESTANTS
04
In use
The same system on the website and inside the product, on desktop and mobile.
